TRAVEL LOGIC HELPS KILLYHEVLIN HOTEL TO GROW ONLINE BUSNIESS BY €250K

Killyhevlin Hotel Website witnesses 310% increase in online revenues

Sligo, Ireland, 16 December 2009 – Travel Logic, the tourism marketing software company, today announced that it has facilitated a €250k surge in online business for Enniskillen’s Killyhevlin Hotel (www.killyhevlin.com) through its integrated sales and marketing technology platform. This represents a 310% annual increase over the year to May 2008. The Travel Logic marketing and online booking system has been fully integrated with the hotel’s website.

The Killyhevlin Hotel & Health Club is one of Northern Ireland’s leading four star hotels based in Enniskillen Co. Fermanagh. The 70 room hotel was voted the second ‘Top Ulster Hotel’ in the highly popular UTV show ‘Ultimate Ulster’ in 2008.

The new approach to its marketing was driven by a desire to capitalise on the flexibility and targeted marketing reach of online business. The marketing team at the Killyhevlin had found themselves constrained by cost and lack of flexibility in dealing with outsourced web developers. They wanted to use web marketing to optimise room utilisation, increase online bookings, and to be able to self-create and deliver online campaigns and offers in-house at short notice.

Travel Logic’s technology has succeeded in enabling Killyhevlin to achieve each of these objectives by allowing it to create its own online marketing campaigns, newsletters and special offers and trade promotions. It also allows it manage personalised one-to-one relationships with customers via customer relationship management technologies (CRM). The solution has delivered significant increases in online revenues with the additional benefit of significantly reducing traditional marketing costs.

Rodney Watson, managing director, Killyhevlin Hotel, said:
“The Travel Logic system has had an immediate impact on our bottom line. It enables us to optimise our occupancy levels by driving seasonal promotions and responding immediately to lower occupancy rates with special promotional offers. It positions us to compete on an equal footing with the global hotel brands. Just this Christmas, for example, this responsiveness has enabled us to successfully target Christmas shoppers with our “Shop & Stay Packages” which has resulted in increased guest stays.”

“The new technology allows us to significantly improve customer service and drive ancillary business at the same time. Essentially we can customise better package offers and provide the customer with a much greater degree of self-service options to really personalise their stay with us. Guests are choosing to add extras, upgrade their rooms, and add dinner and other special personalisations. This is yielding a distinct service advantage for Killyhevlin that our customers are embracing,” he added.

Conor Daly, founder and managing director of Travel Logic, said:
"Our Sales and eMarketing system has been developed in close partnership with leading hotels in the North West Region. Since signing our very first customer, the Mill Park Hotel in Donegal Town, we’ve been committed to developing our software to meet the changing needs of the tourism market. This has been driven directly by customer requirements and feedback. As a result of this commitment we’ve won a significant amount of our new business from customer referrals, including the Killyhevlin Hotel.”

"Killyhevlin’s marketing team is very responsive to emerging trends and opportunities, and is capitalising on the possibilities offered by our sales solution. They have succeeded in improving their domestic and international performance, while at the same time creating more targeted, cost effective and measureable promotional campaigns”, he concluded.

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